Somewhere in your firm right now, there's a qualified prospect who

hasn't heard back.

You already know what happens to that prospect. They’re sitting in your notebook, or your inbox, or on someone’s to-do list. Maybe they get followed up with. Maybe they don’t. Client Flow makes sure they never wait again — automatically qualifying, proposing, and signing new clients without your team touching it.

8-12 hours

Saved per new client, on average

24/7

Prospect intake & qualification

< 5 minutes

Prospect to signed engagement letter

The Problem

Your intake process is a full-time job that nobody owns

For most firms, onboarding a new client means a week of back-and-forth emails, a manual proposal built from scratch, a signature chase that drags on for days, and a process that runs differently depending on who handled it — or whether anyone did at all. 

Slow response times cost you clients

Prospects who don’t hear back within hours often move on. The firm that responds in eight minutes — even if they’re less qualified than you — wins the engagement.

Pricing is a gut feeling, not a system

Most firms quote from experience and hope it sticks. When the owner handles it differently than an admin, and this year’s rates are different from last year’s, revenue leaks out of every inconsistency.

Engagement letters are built from scratch every time

You have a template. But customizing it for each client — populating names, services, fees, terms — means every new engagement is another hour of administrative data entry before you’ve earned a dollar.

New clients sit unbilled while onboarding stalls

You did the work. The engagement letter is somewhere in an inbox. The ACH form hasn’t come back. Meanwhile the client is technically yours — but you haven’t collected a dollar or set up their file.

Your best people are doing work that doesn't need them

Onboarding doesn’t require a CPA. But right now, it’s consuming the time of whoever is closest to the phone — and that’s usually you.
 

“Onboarding is the biggest hang-up this time of year. The calls come in — where do they go from there? A lot of times I’ll write down a name and a phone number so I don’t forget them. I have some new ones right now that I haven’t even billed yet.”

— CPA Firm Owner, 4 Staff, Midwest
 

THE SOLUTION

A system that onboards clients

while you sleep.

Client Flow replaces manual intake with a structured, automated system. A prospect submits their information. The system qualifies them, generates a fixed-scope proposal, delivers an engagement letter, and collects payment — all without your team touching it.

 

01

Automated Intake & Qualification

A structured intake form captures everything you need to evaluate a prospect. Built-in logic screens for fit, scope, and complexity — before anyone on your team is involved.

02

Dynamic Pricing Engine

We don’t change how you price — we systematize it. Your existing pricing logic is built into the system once, so every prospect gets a consistent, accurate quote based on the same criteria you already use. No more quoting from gut feel.

03

Proposals, Letters & Payment

The system generates a branded proposal, produces an engagement letter for e-signature, and collects a retainer or first payment — all in sequence, all automatically.

PROSPECT ACTION

Prospect submits intake form

Your intake link – embedded on your website, in your email footer, or shared directly – opens a structured questionnaire.  It captures entity type, services needed, revenue range, transaction volume, number of accounts, filing status, and prior accountant history.  The same questions you’d ask in a consultation, answered before you’re involved.  Completion takes under 5 minutes.

SYSTEM - AUTOMATED

Qualification logic runs instantly

Client Flow evaluates responses against your defined criteria — minimum revenue thresholds, service fit, complexity flags. Prospects who don’t meet your standards are flagged or professionally declined automatically. The ones who do move forward immediately. You stop fielding calls from prospects who should be going to TurboTax.

SYSTEM - AUTOMATED

Pricing is calculated and a proposal is generated

Your pricing rules are applied automatically. A branded proposal is assembled and delivered to the prospect within minutes of form submission — detailing services, scope, and monthly investment. No manual work required.

SYSTEM + PROSPECT

Engagement letter is sent for e-signature

If the prospect accepts the proposal, an engagement letter is generated from your approved template and delivered for electronic signature. Reminders are sent automatically if the letter is not signed within your defined window.

 

SYSTEM + PROSPECT

Payment is collected automatically

A retainer or first-month payment is collected via integrated payment processing upon signature. The prospect is now a paying client. Your team is notified. Setup begins.

Lead Intake & Qualification

A structured intake questionnaire captures the information needed to evaluate fit, scope, and pricing. Configured to your firm’s criteria.

  • Branded intake portal with your firm’s URL
  • Custom qualification thresholds you control
  • Automatic decline or hold for borderline prospects
  • Notification to your team when a lead qualifies

Pricing Engine

Your pricing logic, systematized. We don’t ask you to change how you price — we take what you already do and make it consistent, repeatable, and adjustable any time without touching the system.

  • Rules-based pricing by service, entity, and volume
  • Add-on pricing for payroll, sales tax, CFO advisory
  • Minimum thresholds and margin controls
  • Pricing updates applied instantly firm-wide

Proposal Generation

Branded proposals are assembled automatically from your templates and populated with scope, pricing, and service details. Delivered to the prospect immediately.

  • Branded PDF proposal, auto-generated
  • Service scope pulled directly from intake responses
  • Proposal expiry and follow-up sequences built in
  • Prospect can accept, decline, or request a call

Engagement Letters

Most firms have a template. The problem is customizing it every single time — populating client details, services, fees, and terms — which means every new engagement starts with a data entry task. Client Flow eliminates that entirely.

  • Your approved letter template, auto-populated
  • E-signature via embedded signing workflow
  • Automatic reminders on your defined schedule
  • Completed letter stored and accessible in your dashboard

Payment Collection

A retainer or first-month fee is collected automatically upon engagement letter signature. No invoicing. No waiting. No awkward conversations about payment.

  • ACH and credit card processing built in
  • Retainer or first-month collection on signature
  • Recurring billing setup initiated at onboarding
  • Payment confirmation triggers client setup workflow

Dashboard & Pricing Intelligence

If every prospect is accepting your quote, your prices are too low. The dashboard shows you quote volume, acceptance rates, drop-off by stage, and revenue trends — so you have data to support every pricing decision, not just a gut feeling.

  • Quote acceptance rate by service and client type
  • Live pipeline view across all intake stages
  • Drop-off tracking to identify where prospects stall
  • Monthly volume and revenue reports

SEE IT IN ACTION

See how it works

in 3 minutes

Watch a complete intake walkthrough — from prospect form submission to signed engagement letter and collected payment. No editing, no cuts.

WHAT CHANGES FOR YOUR FIRM

Less admin. Better margins

Faster revenue

Eliminate intake-related admin entirley

No more manual proposals, email follow-ups, or document chasing. The system handles the entire pre-onboarding sequence without staff involvement.

Respond to every prospect within minutes

Client Flow works around the clock. A prospect who submits an inquiry at 10pm on a Sunday receives a qualified proposal before you arrive Monday morning.

Quote the same way every time — regardless of who handles it

Whether it’s you, an admin, or a new hire fielding the inquiry, the system applies the same pricing logic. No more variation based on who picked up the phone or what day of the week it was.

Stop leaving new clients unbilled

When payment is collected at signature, new clients start generating revenue from day one — not three weeks later when the engagement letter finally comes back and someone remembers to set up billing.

Know when to raise your prices — with data, not instinct

If 100% of your prospects are accepting your quotes, your prices are too low. The dashboard tracks acceptance rates by service and client type so you can make pricing decisions based on what the market is actually telling you.

Redeploy staff time to billable work

Onboarding doesn’t require a CPA. When the system handles it, your team spends their hours on work that actually generates revenue.

BEFORE CLIENT FLOW VS. AFTER

Time to first response

1-3 days

< 10 min

Proposal turnaround

2-5 hours

Automatic

Engagement letter delivery

1-2 days

Immediate

Payment collection timing

After start date

At signature

Staff hours per new client

6-12 hours

<30 min

Pricing consistency

Varies by person

100% standardized

COMMON QUESTIONS

Questions we hear

from every firm

We already have a process. Why would we replace it?

We don't replace it - we systematize it

Client Flow is configured around your existing pricing, templates, and qualification criteria. We’re not asking you to change how you work. We’re automating the parts that currently require manual effort, so your existing process runs faster and more consistently.

Automated doesn't mean impersonal

Every communication from Client Flow uses your firm’s branding, your tone, and your language. Prospects receive a polished, professional experience — often faster than your current process delivers. You can also configure any step to require manual review before proceeding.

You're already paying for this. Right now, you're just paying yourself to do it.

Large firms have dedicated intake staff. Smaller firms absorb those hours across the owner and whoever is closest to the phone. Every hour spent manually building proposals, chasing signatures, and setting up billing is an hour billed at your rate — for work that doesn’t require your expertise. At $349 a month, Client Flow almost certainly costs less than what you’re currently spending in your own time alone.

Most firms are live in under two weeks.

Setup requires three inputs from your team: your pricing structure, your engagement letter template, and your qualification criteria. We configure the system. A guided onboarding process walks you through each step. Your intake can be running within days of kickoff.

That's a supported workflow, not an exception.

Client Flow includes a “Request a Call” option at the proposal stage. Prospects who want to speak with someone before proceeding are routed to your calendar automatically. You stay in control of how much human contact each prospect requires.

Client Flow only touches pre-engagement data — not your client files.

The information that flows through Client Flow is limited to what a prospect provides during intake: name, contact details, business type, service needs, and revenue range. Sensitive financial data — tax returns, social security numbers, account details — stays in your tax software and document portal, where it belongs. Client Flow uses SOC 2 compliant infrastructure with bank-level encryption, and we never use prospect data for any purpose other than operating the system on your behalf.

That's exactly the situation this was built for.

Most firms we work with start in the same place — quoting from instinct, adjusting by feel, and hoping it sticks. Our setup process works backward from what you’re actually charging today. We ask about your current clients, what you bill them, and what factors influence that number. From those conversations, we build the pricing structure for you. You don’t have to have it figured out in advance. Most firms find that the exercise of systematizing their pricing is itself one of the most valuable things they get out of the first 90 days.

That prospect is still waiting.

Let's fix that today.

Book a 30-minute demo. We’ll walk through the system using your firm’s services and pricing — so you can see exactly what happens the next time a prospect finds you at 10pm on a Friday.

No commitment required.  Built for CPA and Accounting firms serving individuals and small business clients.